E.T WIGS is a Black-owned luxury wig brand founded by Endah Tche, a wig expert featured in Vogue, Wonderland, and Dazed. Built on the belief that change is power, the brand exists to push beyond beauty standards and redefine personal style through wigs that break free from the ordinary.

The rebrand centers on transformation—not just in appearance, but in presence and attitude. It’s about embracing evolution and stepping into something new, unapologetically. "The Next You" isn’t a promise—it’s an invitation to experiment, evolve, and own your individuality on your terms.

The result is a brand identity that feels elevated yet bold—edgy, sleek, and unmistakably different—a reflection of what happens when expertise meets fearless self-expression.